Kyle Mercury | Events & Operations
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Kyle Mercury | Events & Operations

Event & Operations Director

Kyle
Mercury

Kyle Mercury
 

Summary

Operations, Production, Direction

I am an Event and Experiential Marketing professional with over 20 years of experience developing and executing trade shows, fan festivals, concert tours, press events, stage shows, product launches, virtual events, and mobile activations of all sizes and budgets. My strong technology background and devotion to sincere enthusiasm lend themselves to cutting edge show experiences and my robust practical skill set and attention to detail implements those solutions on time and under budget.

 

Experience

Lead Technical Program Manager: Data Science | pymetrics [now Harver] | Seattle, WA [Remote]

Jan 2022 - Feb 2023

  • At pymetrics (now Harver) I was the Data Science half of the 2-person Program Management Office and oversaw all programs and projects that involved the amazing data science teams at the company.

Integrated Creative Project Manager | Square | San Francisco, CA

May 2021 - Jan 2022

  • This was a contract position overseeing and managing multiple ongoing creative projects at Square / Block including marketing, hardware, and software campaigns across the major verticals.

Sr. Technical Event Producer | Sansar | San Francisco, CA

November 2020 - June 2021

  • As the Sr. Technical Event Producer at Sansar, I am responsible for assessing partners' needs, creating strategies around event and program executions, and managing them through the entire run-of-show. I oversee a diverse variety of programs, projects, and events featuring innovative leaders in the creative and corporate domains, including: Intel, LWE, The Smithsonian Institution, Warner Bros, Sanrio, Bootshaus, Elrow, Glastonbury Festival, Monstercat, Yultron, and Reggie Watts.

Director of Operations | Los Angeles Auto Show | Los Angeles, CA

October 2017 - June 2019

  • Responsible for complete operational planning, coordination, logistics, and live execution of the Los Angeles Auto Show (Public) and AutoMobilityLA (Press), satellite activations, exhibits, test drives, and all corresponding media and press events during the course of the show.

  • Primary liaison for all facilities and venue teams, service contractors, security teams, city partners (police, DOT, EMT), and all union labor.

  • Worked closely with Sales and Marketing leadership to closely analyze, plan, and execute the initiatives for each of our 50+ exhibitors, 100+ activations, 1,000,000+ square ft. and 1,000,000+ attendees.

Event Director | Navdy | San Francisco, CA

October 2016 - April 2017

  • Responsible for all B2C and B2B experiences at events, trade shows, marketing initiatives, and all instances of live product deployment.

  • Managed budgets, reporting, logistics, asset fabrication, press demonstrations, staffing, venue coordination, run-of-show, technical and live support, warehouse management, and more for industry shows including LA Auto Show (LAAS), Consumer Electronics Show (CES), North American International Auto Show, and South By Southwest (SXSW).

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Event Director & Community Manager | Harmonix Music Systems | Cambridge, MA

February 2010 - April 2011

  • Directed all events involving games developed by Harmonix Music Systems, primarily the Rock Band & Dance Central franchises. Including, but not limited to: Penny Arcade Exposition: East / Prime (PAX), The Tokyo Games Show (TGS), Electronic Entertainment Exposition (E3), South By Southwest (SXSW), and GamesCom.

  • Collaborated closely across all internal studio teams and the MTV Games Marketing Partnership Team to coordinate and execute industry, promotional, and press events.

  • Worked closely with 3rd party venue management, production companies, marketing companies, and logistics teams to ensure event stability and success.

  • Provided expertise and support for all special events, local to international level, involving the Harmonix brands. In this position I also supported MTV Games Marketing Partnerships for their promotional and special events.

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Event Specialist | Viamcom / MTV Games | New York, NY

July 2008 - January 2010

  • Produced and managed all event presence involving games published by MTV Games. Including, but not limited to: Get Schooled 2009, E3, Total Rock Total Rewards, Cisco Live, Las Vegas Nightclub & Bar Trade Show, and National Association of Music Merchants Trade Show (NAMM).

  • Coordinated execution with all partner brands. Including, but not limited to: Harrah’s Entertainment, Paramount Pictures, Spike TV, VH1, and The Bill & Melinda Gates Foundation.

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Event & Brand Specialist | US Concepts | New York, NY

January 2001 - June 2008

  • Focused on all event production aspects of Nintendo of America's brand and marketing strategies, with a heavy focus on the Gamecube to Wii platform transition.

  • Involved in all major U.S. Concepts/Nintendo of America marketing, brand, and product launch strategies of the: Gameboy Advance SP, The Nintendo Wii, and the Nintendo DS.

  • Directed all technical aspects of The Nintendo Fusion Tour concert series from 2003 - 2006.

 

Traits/Talents

Natural Aspects of my personality

  • Detail oriented, big picture focused.

  • Excellent creative problem solving abilities.

  • I excel under pressure.

  • I am an excellent multitasker.

  • I am highly technically adept.

Key Skills

learned Aspects of my personality

  • Fully versed in experiential program development, execution, direction, and management.

  • Exceptional at traveling and road living.

  • Can communicate complex, technical, ideas in an easy to understand language.

  • Deep knowledge of user experience, branding, and marketing.

  • Well versed in social media and internet culture.

I made This

Putting Things on the Internet Since 1994

Education

Devry INSTITUTE OF TECHNOLOGY, New York

B.S. COMPUTER SCIENCE, INFORMATION SYSTEMS
Graduated May 2009

 

Clark University, massachusetts

TECHNICAL CERTIFICATIONS

  • MCSE - Windows Environments

  • Web Design & Development

  • Internet Multimedia Development

Graduated May 2001